Propaganda in Pictures

Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.

Garth S. Jowett and Victoria O’Donnell, Propaganda and Persuasion


Propaganda through pictures whether it be magazine ads, posters, banners, bumber stickers, television, or brochures are messages aimed at influencing opinions or behaviors of people.  It is acheived through emotion rather than a fully informed information. It seeks to change the way people perceive or understand an issue for the sole purpose of changing their actions that are desirable to the propagandist.

Propaganda can appeal to fear, demoralize the opposing viewpoint, cherry-pick their information, use virtue words, oversimplify, print misinformation, to name a few.

Let’s look at some of the vaccine propaganda using pictures:


Message: Vaccinate no matter what at every opportunity. (But is it in your best interest or theirs?)


Would you want your gray hair to be compared to your immune system? Are they implying because you are over 50, you aren’t healthy?
Time Magazine said it, therefore it must be true.
Appeal to the kids and parents alike.
Message: For the kids who like sports and shots are the goal(winners)
Message: FEAR and Disease
Message: You can’t have a healthy baby without a flu vaccine.
Message: All it takes is one shot and your protected!..It’s that easy!
Message: Persuading young girls they will be protected from cervical cancer.
Message: the virtue words-love and protect.
Anti-Vaccine :
Message: The virtue words-love and protect. Fear-chronic disease.
Message: Question the opposing view of their motives.
Message: Compare the past with today. Question the opposing view.  Playing the fear factor card.
Message:  Fear-Compare a bullet to toxins in vaccines.
Which do you think is more effective? Are any effective? Do you think people have their minds already made up and filter out the opposing side?

2 Responses

  1. […] Exploring Vaccines: making an informed decision […]

  2. great article. Thanks for a very infomrative website

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